Customer centricity is a fast-growing trend. Cases of effective practices of customer centricity of large Russian companies: Sberbank, Severstal, X5 Group, VTB, Tele2, Megafon

Analysis of the strategy of 50 major international public companies from 10 industries

An overview of the Russian export market and recommendations to companies planning to enter the world market. Main export barriers for two product categories (commodity and «brand» products) and conclusions on strategic criteria of success of export projects.