Сases

  • CLIENT

    Major retailer in the FMCG market

  • BACKGROUND

    Need to form a CVP for the company’s online channel in Moscow and the Moscow region to achieve a leading position in the market.

  • SOLUTION

    The team of SBS Consulting was invited to assess the situation and develop the CVP for online channel of the trading network. The main tasks for SBS Consulting experts were: conducting an independent analysis of the current state and challenges from the market; evaluating and segmenting the eGrocery and HoReCa online market in Moscow and the Moscow region; forming the unit economy forecast, taking into account new initiatives; consolidation of the final document of the CVP for online channel of the company.

  • RESULTS

    Formulated CVP for company’s online businesses, including prerequisites for development of value proposition, features of customers online, description of competitors online, target CVP for trading networks of the company, approach to achieving the goal.