Machine-building enterprise (SME+)
Development of a business development strategy
Client Situation
- The failure to meet the targets of the current strategy observed in recent years, the decline in profitability, along with a high share of anchor customers and a narrow market presence, necessitated the design of a new development strategy
Approach
- Analysis of the external and internal environment of the enterprise, assessment of its competitiveness
- Formulation of alternative strategic directions for development and assessment of investment attractiveness
- Conducting a strategic session to select the target alternative *Development of a strategy implementation program
1
A product concept
A product development concept and roadmaps for the implementation of five new products were designed.
2
The financial and economic model
A financial and economic model of the target strategic alternative was built, with an estimated twofold increase in revenue by 2025 and an eightfold increase in profitability to 4.5%
3
Recommendations
Recommendations were formed for the development of functional areas: sales and service, personnel and organizational development, product and technology, quality and procurement