Ministry of Industry and Trade of the Russian Federation
Development of a strategy for the perfume and cosmetics industry in the Russian Federation
Client situation
- The definition of state policy for the perfume and cosmetics industry in Russia within the framework of general documents on the development of the chemical complex, combined with high growth potential in domestic and overseas markets and a range of problems at each stage of product value creation, led to the need to develop a separate strategic planning document
Approach
- Analysis of the Russian market for perfumes and cosmetics and prospects for development until 2030
- Review of international experience in the development of the perfume and cosmetics industry and government support measures
- Definition of strategic development directions and mechanisms for implementing the strategy with the participation of key industry players within the working group
- Formalization of the draft strategy and implementation plan
1
The current
The current situation and target vision for the development of the Russian perfume and cosmetics industry were described
2
A set
A set of measures for state support of the industry at all stages of the product value chain was developed
3
A draft strategy
A draft strategy for the development of the perfume and cosmetics industry in Russia until 2030 and an implementation plan for 2018-2020 were developed, providing for a 3.6-fold increase in Russian production, including through increased exports