FMCG company (SME+)
Development of strategic options for the company's development
Client situation
- The shareholders’ need to maintain high revenue growth rates while simultaneously reducing returns on the existing product portfolio in the near term resulted in the need to identify potential areas for revenue growth and formalize strategic options for the company’s further development.
Approach
- Analysis of the company’s current state, including SWOT analysis
- Identification of new product and geographic markets and detailing of markets selected based on discussions with company management
- Identification and prioritization of six key strategic options
- Assessment of the company’s value under various scenarios for implementing strategic options (by building a financial model)
1
Financial model
A scenario-based financial model for assessing the company’s value was developed
2
Economic effect
The economic effect of exercising options from the perspective of the company and its main shareholder was assessed
3
Recommendations
Recommendations for implementing the strategy and transforming the company in accordance with the target vision were developed