FMCG company (SME+)
Conducting a strategy meeting
Client situation
- Increased competition from IT platforms and ecosystems, dynamic changes in customer preferences, restrictions on access to foreign content, and the loss of exclusives have led to a slowdown in the company’s revenue growth and risks to the achievement of shareholder goals
Approach
- Analysis of the Russian market (trends, challenges, prospects), global trends and case studies in the digital book market, assessment of the company’s current situation and strategic position
- Preparation of materials for the strategic session
- Development, assessment, and prioritization of strategic initiatives
- Conducting a two-day strategic session with the participation of top management and key employees
1
Over
Over 100 strategic initiatives were generated within three areas of development
2
Initiatives
30 priority initiatives were selected based on a comprehensive assessment
3
Initiatives
An action plan was prepared to implement the priority initiatives