Major food retailer
Franchising strategy development
Client situation
- The company needed to design a strategy for developing franchise stores in order to increase market share and achieve higherRTO and EBITDA for the chain
Approach
- Assessment of the market for potential franchisees in Russia, the potential for entering other countries’ markets, and the company’s current status in terms of franchising
- Conducting several workshops with various participants to discuss franchising strategy
- Formulation of franchise development benchmarks (strategic, operational, financial)
- Development of scenarios for achieving strategic goals (by number of stores, regions, formats)
1
A franchise
A franchise strategy for the retail chain was developed
2
A presentation
A presentation was prepared for the Management Board, indicating key KPIs for the franchise strategy: RTO, number of stores
3
Options
Options for achieving the strategic goal for the franchise were worked out