Large industrial holding company
Marketing analysis of electrical product markets
Client situation
- In order to ensure further growth of the holding company, which has a high degree of diversification in terms of assets and product range, it was necessary to form a «picture» of the market in terms of existing competitors, volumes, and customers, and to forecast future demand for current and promising products in order to make key strategic decisions
Approach
- Market analysis for each product type: domestic production, imports, exports, key players
- Analysis of key consumers of the client’s products in terms of consumption volumes and consumption forecasts through 2030
- Determination of the potential for possible import substitution and the market for «critical» components and materials
- Preparation and conduct of a strategic session
1
Analyzed
34 product types were analyzed, assessing the share of key consumers and industries, as well as prospective demand until 2030
2
Promising
Promising product types were selected
3
Recommendations
Recommendations were developed for further increasing the client’s market share in the markets under consideration