Kirill Morozov
The main conclusions on the analysis of the international B2B ICT market:
- The B2B ICT segment is the main growth driver for telecom operators and IT players, and the B2B digital services segment has the highest projected growth rate.
- An analysis of large foreign operators shows that B2B services account for a significant portion of total revenue and their share continues to grow.
- The economy of digital services differs from the economy of traditional telecom services by lower margins.
- The growth of B2B ICT for telecom operators implies entering new segments that are more traditional for IT companies.
- An analysis of the largest players in the telecom market shows that operators are actively developing the ecosystem of digital products in nine key areas.
The conclusions and recommendations obtained during the research can be used for:
- Comparisons with the company's current strategy in the B2B market
- Identifying promising niches for business scaling
- Implementation of the most effective product management practices
- Adapting successful foreign approaches to local conditions
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